A recent study conducted by the Australian Automotive Aftermarket Association (AAAA) revealed that consumers have better relationships with independent car service centres than with dealerships.
The Best Car Mechanics
The study found that consumers valued skills, expertise and trustworthiness over fancy premises and even cost. Consumers are searching for local car mechanics or independent car service centres run by mechanics with whom they can build a relationship. Independent car service centres are viewed as more trustworthy with better skilled staff which fosters long-term consumer loyalty.
“This independently conducted AAAA consumer survey is the most comprehensive insight to consumer attitudes, trends and habits in our industry that has ever been conducted,”
stated AAAA Executive Director, Stuart Charity.
The study showed that:
- 78% of respondents believe that it is important to have a good relationship with their mechanic
- 71% of respondents trust their mechanic to select the parts to be fitted to their vehicles.
- 68% of respondents also like the fact that the person who owns the workshop is also the person working on their car.
Car Service at Volks Affair
As an independent car service centre that specialises in European brands such as BMW, Skoda, Mercedes-Benz, Volkswagen and Audi – we are happy to hear that Australian consumers look towards independent car service centres for their auto services and repairs. As a local Melbourne business that has been in the European Car Service industry for more than 20 years, it is wonderful to know that the public value our expertise. Our team of car mechanics are knowledgeable and skilled. We keep up-to-date with all the latest technological advances and we pride ourselves on our outstanding customer service. If you would like to book your car in for a service, please use our online booking system or give us a call.